We hve blogged here many times on the lack of substance in internet giant Google's business model, the predatory and exploitative nature of their way of doing busness and their "Evil Empire" tendencies.

Only a few dats ago I read a respectable industry journal alleged that Google is inflasting traffic figure to pressure advertisers into paying more. Now I read Google are to invite bids on well established trademarks for Ad Words. Thus Tesco would be able to bid for the Sainsburys and Morrisons names and steer searches on those names to a rival site.

It does not make Google criminals but it does prove they are bastards. Which is what Little Nicky Machiavelli was telling you three years ago. Rwad the ful story Google - new rules to play by